Here is a concise, streamlined version of the Privacy Policy specifically tailored for PlanB Co., Ltd. in Thailand and its site Hotel Upsell Bid System.
It complies with the Thailand Personal Data Protection Act (PDPA B.E. 2562 / 2019), covering data controller responsibilities, legal bases, cross-border transfers, and data subject rights.
Last Updated: July 21, 2026
PlanB Co., Ltd. (“we”, “us”, “our”) respects your privacy. This policy outlines how we collect, use, store, and share your personal data on Hotel Upsell Bid System (“the System”) in full compliance with the Thailand Personal Data Protection Act B.E. 2562 (2019) (“PDPA”).
PlanB Co., Ltd. acts as the Data Controller under the PDPA for personal data collected through the System.
Company Name: PlanB Co., Ltd.
Location: Thailand
Contact Email: tt@planb.rentals (or your designated email)
Personal & Professional Data: Name, email address, phone number, hotel/property name, job title, login credentials, and communication preferences.
Booking & Upsell Data: Reservation IDs, guest room upgrade preferences, bidding history, and payment status.
Technical & Usage Data: IP address, device type, browser information, location data, and usage logs on the System.
Under Section 24 of the Thailand PDPA, we process your data based on:
Contractual Necessity: To manage your account, process room upgrade bids, facilitate payment processing, and deliver core system functionality.
Consent: For sending promotional communications, marketing emails, or placing non-essential analytics cookies. (You can withdraw consent at any time).
Legitimate Interests: To prevent fraud, ensure system security, improve user experience, and analyze platform performance.
Legal Compliance: To comply with Thai laws, tax regulations, and accounting record-keeping mandates.
We use essential cookies to maintain system security and session functionality. Non-essential cookies (analytics and preference tracking) are used only with your explicit consent obtained via our cookie banner.
Third-Party Processors: We share data with trusted service providers (cloud hosting, payment gateways, Channel Managers like Beds24) strictly to operate the System.
Cross-Border Data Transfers (PDPA Section 28): If personal data is transferred to cloud servers outside Thailand, we ensure the destination country or recipient maintains adequate data protection standards equal to or higher than the Thailand PDPA.
Active Accounts: Data is kept for as long as your account is active.
Financial & Legal Records: Transaction and invoice data are stored for up to 10 years to comply with Thai tax and accounting laws.
Deletion: Upon account termination or verified request, non-essential data is permanently erased within 90 days.
We implement technical and organizational security measures (SSL/TLS encryption, access controls, secure databases) to prevent loss or unauthorized access.
In the event of a personal data breach, we will notify the Office of the Personal Data Protection Committee (PDPC) within 72 hours of awareness where required by law, and inform affected individuals without undue delay if there is a high risk to their rights and freedoms.
You have the following rights regarding your personal data:
Right to Access & Copy: Obtain details and copies of your personal data.
Right to Data Portability: Request data transfer to another controller in a machine-readable format.
Right to Object: Object to data processing based on legitimate interests or direct marketing.
Right to Erasure / Right to be Forgotten: Request deletion or anonymization of your data.
Right to Restriction: Request temporary restriction of data processing.
Right to Rectification: Request correction of inaccurate or outdated data.
Right to Withdraw Consent: Withdraw previously granted consent at any time.
Right to Lodge a Complaint: File a complaint with the Thailand PDPC if you believe your privacy rights have been violated.